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Murmli’s Mirror Maze, Serfaus, Austria

Project management of mirror maze installation

Project Description

Patscheider Sports are the leading winter and summer sports operator in the Austrian Tyrol Ski Resort of Serfaus. They have identified a growing demand for summer vacations in the resort and a need for more family-oriented attractions for their guests. Patscheider developed a new brand for Serfaus and a mascot, Murmli the Marmot to represent their children’s offer.

Identifying that the main mid-station ski hire location was unused during the summer, they sought the design, fabrication and installation of a compelling new attraction within a 120m2 space, with the added proviso that it should be designed so that it could be entirely removed at the end of the summer, stored in flat pack form and re-assembled by their team for the next summer season.

World-class maze designer, Adrian Fisher came up with the concept of ‘Murmli’s Mirror Maze Adventure’, a self-contained, walk-through themed attraction with a mirror maze at the heart as the solution.

All Adrian Fisher designs have a strong storyline and this was no exception. Aimed at families with young children, visitors follow Murmli through the labyrinth, across the mountains solving puzzles to find his house and meet Murmli for a tea party.

Petersham Group took planning & project management responsibilities, and after development of a design brief, UK-based exhibition company GTMS were engaged to build and install the attraction, with NetherLED of Maastricht, Netherlands brought in to design and install the technical system needed to complete the project.

Project Details

  • Client Adrian Fisher Design Ltd
  • Date September 16, 2013
  • Tags Project Management / Attraction Development, Visitor Attractions
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