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Tír na n’Óg, Letterkenny, Donegal, Eire

Feasibility study of a major new flagship attraction

Project Description

The Donegal Discovery Centre, was conceived as an anchor to the redevelopment of the town of Letterkenny in Co. Donegal, Ireland on a site zoned for the development of a flagship attraction. Between 2004-8, several different concepts were proposed for the site, none of which was considered capable of delivering the results required by the regional authorities as a pre-requisite for funding.

Letterkenny, with its rapidly growing population, improving infrastructure and transport links, is a gateway town well located to take advantage of the growing tourism market in Donegal. A brand new attraction concept, later named Tír na n’Óg (No one grows old) was proposed by the project team, a family attraction based on traditional Irish myths, legends and folklore.

Petersham Group were engaged to carry out a feasibility study to assess the viability of the project, as an attraction and as a key part of the regeneration of the town. Market analysis showed an available market of over 4 million (tourists and residents) and projected a sustainable attendance of c.165,000 per annum. The business plan subsequently drafted by Petersham Group was integrated into the funding applications made by the regional authorities to central government in early 2009, unfortunately coinciding with the impact of the recession which hit particularly hard in Ireland. The project was put on hold as a result.

Project Details

  • Client Letterkenny Town Council
  • Date September 16, 2013
  • Tags Business Planning & Financial Modeling, Master Planning, Visitor Attractions, Destinations
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