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Wimbledon Lawn Tennis Museum, London

Assessment of corporate hospitality potential

Project Description

The Wimbledon Lawn Tennis Museum, located at the All England Lawn Tennis & Croquet Club in south west London, was successfully moved, enlarged and redeveloped in 2000. Since then it has been growing steadily as a popular attraction year-round, and not just for the duration of the annual 2-week Wimbledon Tennis Championships.

The focus of the Museum’s redevelopment was very much on the Museum as a visitor attraction, but it was acknowledged that over and above day visitors there was a great opportunity for the Museum to provide a venue for corporate hospitality and as such to provide significant additional revenues.

The adjacent Museum Gallery was seen as an ideal space which, rather than simply serving as an art gallery, could double up as a function space to operate in conjunction with the Museum. The Museum’s Commercial Director therefore commissioned a report to identify the potential for corporate hospitality and to set out the options for delivering just such a service and the potential net income streams that such activity could generate.

The findings provided the basis on which corporate hospitality has been able to operate successfully whilst enhancing the Museum’s revenue generation, broadening it’s reach as a visitor attraction and helping to ensure that the Museum assets are utilised for more hours each day than would be possible if trading as a stand-alone museum.


Project Details

  • Client Wimbledon Lawn Tennis Museum
  • Date August 30, 2013
  • Tags Business Planning & Financial Modeling, Operational Support, Museums, Other

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